Florists dream of spring, when shops burst in a colorful riot of blooms while ledgers pool in black ink. First Communions, Palm Sunday, Easter, proms, charity events, weddings, more weddings and the flowery grail of Mother’s Day.
But spring has been brutal for Jenny Latham, owner of Celidan Creations Florist in Naperville, Illinois.
Flowers are a luxury dependent on the health of other businesses. Ordinarily, Celidan, founded in 1992 by Latham’s mother, Karin Jacobs, supplies churches, restaurants and corporate offices in the city of almost 150,000, west of Chicago. All were closed due to covid-19. Celidan’s front door locked, too. The shop remained open to phone and online orders and was permitted to make deliveries for what has become known in the industry as ring-and-run.
Picture Source: Moe Zoyari
