Harness the Power of Stories This Year

In the world of social media, stories are everything. They’re the method by which you connect with your audiences, showcase your products, goods, and services, and define your brand. While this is all well and good, many brands struggle with how to keep their stories compelling. Fortunately, it’s far from impossible.

If you want to create more impactful stories in the coming year, follow these top tips:

6 Tips for More Powerful Stories

Deliver special offers. Your social media stories are a great place to deliver special offers and coupons. In addition to the fact that stories can elicit a better response, they’re also an excellent way to create a sense of urgency among your target audience and generate lots of interest.

Redirect followers. Use your stories to provide another avenue for customers. Redirect them to your website, send them to a landing page, or present them with an offer.

Showcase new products and services. Stories are an excellent place to share your products, goods, and services. Demonstrate how to use your products, or what they look like in real life in your stories.

Offer behind-the-scenes glimpses. Remember that the people watching your stories are real people, and they care about your company. Help them bond with you and your team via behind-the-scenes glimpses of your company and products.

Do a takeover. Keep your stories fresh by inviting an employee, consultant, or influencer to do an Instagram takeover for your business. This is a great way to keep your stories fresh and exciting.

Share sneak peeks. For your website or blog to be effective, you’ve got to mix and match types of content. Use your Instagram and other stories to share sneak peeks of new content and more.

Make your stories as impactful as possible this year. Give us a call at (630) 282-4750 and we will help you understand our social media services and more.