DuPage Children’s Museum (DCM) hosted its annual Benefit Ball on June 20, 2020. Although supporters were unable to gather in person to celebrate DCM’s work, the virtual Peer-to-Peer platform increased awareness of the Museum’s message and provided non-traditional gala audiences an opportunity to support the organization. With more than 14,500 social media impressions recorded by the Peer-to-Peer platform in 21 days, the total number of event donors increased 35 percent. Total giving exceeded expectations by $60,000.
Annually, this press release that follows the benefit recognizes the 400-plus philanthropists in attendance at the Benefit Ball. This year, however, DCM wants to emphasize that philanthropy is a mindset – not necessarily dictated by one’s net worth; rather, philanthropy promotes the values of caring, advocacy and generosity. Benefit Ball 2020 engaged new donors with those shared values— museum patrons.
“People who love the museum came through for us during this event because we made it accessible to everyone,” said Museum Chief of Development, Renee Miklosik. “Every gift made a difference.”
One of the most endearing Peer-to-Peer fundraising efforts was led by Team Daisy, an elementary school student who has spent many hours exploring her own curiosity and creativity in The Studio at DCM. Daisy started her own team with $25 and attracted another 14 donors whose donations totaled $430.
Proud mom, Amy Montalbano explained, “Since the Play Soiree was virtual this year, my nine-year-old daughter, Daisy, was able to participate. We got to bid on auction items and buy raffle tickets together – something Daisy always missed out on because she was too young to attend the gala. This year she was right in the middle of the action! Actually our whole family and friends got to be involved because we started Team Daisy as part of the peer-to-peer campaign. Daisy and her classmates frequent DCM; so, we thought some of those friends might help us support the museum through our team. We are so proud to support the Power of Play!”
Picture Source: Positively Naperville