Start the New Year Strong With Smart Social

December is here, and that means one thing: the Holidays and New Year are right around the corner. If you haven’t already developed a social media plan for the end of the year, now is the time to make it happen. 

Not only is December chock-full of major and minor holidays alike, but it’s also one of the most significant retail months of the year. The New Year, meanwhile, represents a major opportunity to enhance and pivot your social media to prepare for 2020.

Today, we’re going to talk about how you can prepare your social accounts for the end of the year. Let’s dive in.

Start 2020 With Great Social Media

#1: Develop a Strategy 

If you don’t know where you’re going, you’ll never get there. Because of this, it’s critical to develop a social strategy before you dive in. This year, what are your goals? Do you want to boost sales, drive awareness, or engage your existing audience? No matter what your objectives may be, write them down so you can craft a strategy that supports them from end to end. 

#2: Create Seasonal Content

Seasonal content performs well on social. With this in mind, take some time now to create seasonal holiday content that your readers will love. Seasonal Instagram posts, for example, get followers in the holiday spirit and are also a great way to push sales, promotions, and more. 

#3: Schedule Your Strategy

Make your social strategy work smarter, not harder, by scheduling it all in advance with a tool like Buffer. This serves two important purposes: it allows you to plan how often you’re going to publish content, while also ensuring you’re not missing any critical content opportunities. If you need to add something in later, social scheduling tools make it easy to do. 

#4: Respond to Followers

As you launch your holiday social strategy, you’ll start to get feedback from your readers. Make sure you’re listening. By giving them more of what they love and less of what they don’t, you’ll enjoy a more successful strategy this year, and one that’s easier to implement next year. 

Don’t let the social media opportunities of the New Year pass you by! Partner with our team for high-quality social media support, and help your business grow in 2020 and beyond.