Children tend to take the world at face-value. Advertisements, Santa Claus, the Easter Bunny, made-for-tv-infomercials. They buy in. That lack of skepticism is what makes kids susceptible to believing that drinking Diet Coke is like going to a party on an airplane, which is why America has so laws governing the nature of advertising shown opposite kids’ programming. Because kids don’t understand “persuasive intent” until they are about 10 or 12 years old, parents have to make it through for the first few years of their kids lives and then help slightly older children develop critical-thinking skills that can lead to more thoughtful decision-making down the road.
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