There are many factors that go into play to get you and your business in front of many of the potential prospects in your local community. The more ways you are able to be seen, heard, and found the more new customers you are going to drive into your business.
This week we are going to cover 4 simple ways to get you in front of your eventual new customers. Enjoy and as always we’d love your input if we missed something or drop a comment below so we can get to know you better.
1. Localize your website
It’s a good idea to include a map and a link for directions. Having a map is helpful to describe your location in relation to landmarks. If you have a website or blog, its always a good idea to optimize it for locally relevant terms and colloquialisms.
2. Create consistent listings
There are a ton of directory listing sites. If you are listing your business on any number of these directories, it’s best practice to be consistent in your entries. For national listings and review sites, be sure that your business is included in searches for the area. Consistency is key – make sure your address format is identical on all of the sites! It really does make a difference!
3. Stay local on social
Follow and subscribe to other local pages such as Chambers of Commerce and media outlets. Search for local online groups to join as well. Don’t be afraid to share posts from fellow businesses in your community to support them.
4. Bring your online marketing to your business
Online marketing doesn’t stop online. Use signage to drive visitors to your business to your website and social media channels. If possible, drive text-to-join or SMS option from those that visit your physical location to sign up for your email and SMS lists.
Boom…. that was quick! Short, sweet and to the point – now as always go take action on what we presented here for you and make a BIG IMPACT in your community.
So… if you are a small to medium-sized business and you are looking to grow your business and local reach in the community as well as generate more clients for your business feel free to contact us here: https://napervillelocal.com/get-in-touch/
