Fanta Opens Haunted Factory Experience in New York to Celebrate Halloween Drink Collection
NEW YORK, N.Y. — This Halloween season, Fanta is going all-in on fright and flavor. The brand has launched “The Haunted Fanta Factory,” an immersive escape room experience in New York City designed to celebrate the release of its new Halloween-themed soda collection.
An Interactive Halloween Escape Room Experience
The Haunted Fanta Factory invites guests to step into a world of creepy corridors, eerie surprises, and classic jump scares. According to Fanta, the experience blends horror with humor as visitors navigate through themed rooms, puzzles, and chilling encounters—all while surrounded by Fanta’s signature Halloween branding.
The attraction opened earlier this month and will run through October 31, giving fans a chance to test their bravery while sipping limited-edition flavors inspired by the season.
Organizers describe the attraction as a cross between a haunted house and an escape room—where participants must “make it out alive” with their team while collecting clues and avoiding spooky surprises.
Limited-Edition Halloween Cans
To complement the haunted event, Fanta has also unveiled a Halloween can collection featuring special-edition designs based on popular spooky characters.
The limited-run lineup includes fan-favorite Fanta flavors like Orange, Grape, and Berry, each wrapped in new artwork showcasing monsters, ghosts, and eerie animations.
The Halloween cans are available nationwide while supplies last, with each featuring an augmented-reality code that unlocks hidden surprises and mini-games when scanned.
A Frightfully Fun Brand Experience
Fans have praised the event on social media for its creative approach to Halloween marketing, noting that Fanta’s combination of interactive entertainment and collectible packaging captures the spirit of the holiday.
“Open until the 31st of October, it’s packed with creepy rooms, jump scares, and hidden surprises,” the brand announced in its official post.
The haunted factory is part of Fanta’s broader seasonal campaign encouraging people to “embrace the fun side of fright.”
How to Visit
Tickets for The Haunted Fanta Factory are free but limited and can be reserved through Fanta’s official website or select promotional events in New York City.
The attraction is open daily from noon to 9 p.m., with the final entry times closing early on Halloween night.
For those unable to attend in person, the brand has teased an online experience and digital scavenger hunt launching later this week.
Whether you’re a thrill-seeker, a Halloween fanatic, or simply a Fanta lover, this pop-up event is shaping up to be one of the most talked-about seasonal attractions of 2025.
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