NAPERVILLE, Ill., May 26, 2020 /PRNewswire/ — Path of Life, makers of frozen quinoa, rice, and veggie blends, announced today a preferred partner agreement with Yin Yang Naturals, a food brokerage firm focused on natural and organic products.
This collaboration will allow for Path of Life products to become more widely available by growing the brand’s distribution and SKU dominance in grocery retailers across the nation. Yin Yang will present the brand to chain retailers and single-store independents, improve their shelf position, and help fuel Path of Life’s R&D innovation by gaining key insights from grocer partners.
With years of experience, deep-rooted relationships in the industry, and entrepreneurial spirit, Yin Yang came highly recommended among referrals by other brands in the natural foods space. Upon meeting their founder, Andrew Chae, the Live Simple brand knew immediately that Yin Yang was the right fit.
Picture Source: Path of Life