Starting the New Year on the Right Social Foot

The New Year is exciting for many reasons. Not only is it a time fresh with new possibilities and resolutions, but it’s an excellent opportunity to revamp your marketing and find new ways to connect with your customers. This is especially true for brands that use social media. 

If you’ve been looking for new ways to connect with your community, now is a great time to take steps and make some connections happen. 

Let’s dive in. 

3 Tips to Drive Social Connections in the New Year

TIP #1: Drum up Excitement About New Beginnings

Everyone loves new beginnings, and the New Year is a great time to commiserate about them. This year, use your social presence to get in touch with your community about their plans for the first few weeks of 2020. What are they planning on doing? What are their resolutions? What do they want to see more or less of? Start a conversation around these things to get your relationships off on the right foot. 

TIP #2: Share Smart Hacks

The New Year is a time when people start making resolutions. Your job as a company is to help them stick to those resolutions. With this in mind, share helpful tips, tricks, and hacks that are helpful for your customers and will give them a new way to approach an old problem this year. When you become a partner in accountability, your customers will keep coming to you for information. 

TIP #3: Add Some Humor

Don’t be afraid to let your personality show through your social media this year. We live in a world of authentic, personalized marketing, and customers will thank you for showing them your real personality and voice. While it’s critical to keep things professional and PG-rated, there’s plenty of room to play around with humor and voice in your social this year. 


Let us help you ace your social this year! Our team goes above and beyond to help clients build real, lasting relationships through social media. Give a call today to learn more (630) 282-4750.