Americans Set Record With $13.1 Billion in Halloween Spending, Up 14% From 2024
UNITED STATES — Americans shattered spending records this Halloween, shelling out $13.1 billion on costumes, decorations, and candy — a 14% jump from last year’s total of $11.5 billion, according to new data shared by Atlanta Rap News. The record marks the highest Halloween spending figure ever reported in the U.S.
Where the Money Went
This year’s spending broke down across several major categories:
- $4.3 billion on costumes
- $4.2 billion on decorations
- $3.9 billion on candy
- $860 million on pet costumes
The surge in pet-related spending was particularly noteworthy, with 67% of U.S. pet owners dressing up their animals for the holiday, according to a Petco study. The data reflects how pets have become a major part of household celebrations, from themed costume contests to Halloween photo shoots.
The Rise of “Pet Halloween”
Experts say the pet costume industry has grown rapidly in recent years, with retailers introducing new lines designed specifically for animals. “It’s no longer just about dressing up kids,” said one retail analyst. “Pet parents are just as excited to include their furry family members in the fun.”
Inflation and Credit Spending Didn’t Slow Shoppers Down
Despite ongoing inflation and higher living costs, consumer enthusiasm for Halloween reached new highs. Analysts point to the Buy Now, Pay Later (BNPL) trend as one reason for the continued spending boom.
BNPL usage rose 25.3% year-over-year, suggesting that many consumers used short-term installment payment options to cover the costs of parties, candy, and elaborate costumes.
“This shows that Americans are still willing to spend big on experiences and fun — even if they’re using credit to do it,” said a financial analyst from the Consumer Trends Institute. “People are prioritizing moments of joy amid economic uncertainty.”
Social Media and Viral Trends Fuel Spending
Platforms like TikTok and Instagram also played a role in driving record Halloween spending. From viral costume challenges to DIY decoration tutorials, social media influencers helped popularize themed setups that encouraged shoppers to spend more on accessories and home décor.
Retailers including Target, Walmart, and Spirit Halloween reported high sell-through rates for trending costumes inspired by pop culture, with characters from movies like Barbie and The Joker among this year’s top picks.
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Holiday Spending Outlook
Economists say the record-breaking Halloween numbers may foreshadow a strong holiday shopping season, as Americans continue to spend on experiences despite economic pressures. Retailers are optimistic that the enthusiasm will carry into Thanksgiving and Christmas.
“Halloween is the unofficial start of the holiday retail rush,” said one industry observer. “If these numbers are any indicator, 2025’s holiday season could easily surpass last year’s totals.”
Would you spend more than usual for Halloween fun this year — or are you tightening your budget heading into the holidays? Share your thoughts and follow more consumer lifestyle stories at NapervilleLocal.com.
I’ve lived in Naperville long enough to see how quickly our community changes — from new developments downtown to sudden shifts in our Midwest weather. Reporting on Naperville news and daily forecasts gives me the chance to keep neighbors informed about what really matters. My goal is simple: deliver clear, timely updates so you always know what’s happening in our city and what to expect from the skies above.