Shopper Mistakenly Thinks Cheese Grows on Trees — Viral Grocery Store Moment
ILLINOIS — A grocery store in Naperville became the scene of an unforgettable — and unintentionally funny — conversation this week when a confused shopper tried to find a “cheese loophole” that would let him enjoy dairy again.
“Is Cashew Cheese… Actually Cheese?”
It all started when a man approached a store clerk holding a container of cashew-based cheese and asked earnestly, “Is this cashew cheese… cheese?”
The employee admitted they weren’t entirely sure but read the ingredients aloud: “Looks like they ground up cashews and mixed them with water, yeast, lemon juice, and garlic. It’s totally vegan.”
The customer paused, thinking deeply, before replying, “So it’s not real cheese?”
The clerk smiled and clarified, “No, it just resembles cheese.”
That’s when the man blurted out an exasperated, “D** it!”* — confusing everyone around him.
A Hilarious “Loophole” Gone Wrong
After a moment, the shopper explained, “My wife’s been giving me grief because I thought cheese grew on trees. I thought this vegan one would be my loophole…”
A few minutes later, the employee spotted him again — this time holding a rice-based cheese product.
The clerk, trying not to laugh, told him gently, “Still not a cheese, and rice doesn’t grow on trees either.”
The man sighed, slumped his shoulders, and walked away slowly, muttering about how nothing made sense anymore.
A Lighthearted Reminder
While the moment had everyone in the aisle chuckling, it also served as a reminder that grocery shopping can sometimes feel like a maze — especially with today’s endless plant-based options.
And for Naperville’s local store workers, it was just another funny day behind the counter.
For more lighthearted and quirky stories from around town, visit NapervilleLocal.com — where everyday moments turn into local laughter.
I’ve lived in Naperville long enough to see how quickly our community changes — from new developments downtown to sudden shifts in our Midwest weather. Reporting on Naperville news and daily forecasts gives me the chance to keep neighbors informed about what really matters. My goal is simple: deliver clear, timely updates so you always know what’s happening in our city and what to expect from the skies above.