Millions in Revenue Expected as South Dakota Pheasant Hunting Season Kicks Off

PIERRE, SOUTH DAKOTA — With record bird counts, strong bookings, and renewed optimism, South Dakota’s 2025–26 pheasant hunting season is expected to bring in millions of dollars and deliver a major economic boost to rural communities. The season officially runs from October 18 through January 31, and early reports suggest it could be one of the state’s best in more than a decade.

Strong Bird Numbers and Ideal Weather Conditions

According to the South Dakota Game, Fish and Parks Department (GFP), last year’s season recorded the highest pheasant harvest in 10 years, thanks to mild winters and ideal nesting conditions. In just two weeks of October 2024, South Dakota hunters harvested more birds than any other state did throughout its entire season.

Nick Harrington, GFP spokesperson, said this year’s weather pattern has created near-perfect conditions again. “We had that mild winter, so there were a lot of birds left on the landscape,” Harrington said. “Pheasants can rebound really well. When you get an ideal spring and summer like we did this year, it sets you up for a great fall.”

The agency’s Upland Outlook also reported the highest prairie grouse population in 25 years, showing that South Dakota’s upland game species continue to thrive.

Economic Boost for Rural Communities

The pheasant season plays a vital role in keeping rural South Dakota’s economy strong. While summer tourism numbers dipped this year, hunting season is expected to provide a much-needed rebound. The 2024–25 season generated over $100 million in spending, with Brown and Beadle counties among the biggest earners.

In Gregory County, the well-known Buffalo Butte Ranch has been fully booked for months. “Our season is booked solid,” said owner Marshall Springer. “We’ve had deposits in for a while, and about 95% of our guests are repeat customers. I was skeptical with the economy, but this year is strong.”

Harrington said hunting remains a favorite for regional travelers because of its affordability. “Many hunting trips are budget-friendly,” he explained. “If you’re within driving distance and see good bird numbers, you’ll come for the weekend, stay locally, and still enjoy an affordable getaway.”

Record Hunter Turnout and Steady Success Rates

More than 140,000 hunters took part in last year’s season, averaging about nine birds per hunter, a number that has held steady for years. “It’s been nice to see both hunter numbers and bird numbers increasing together,” Harrington said.

Most pheasant hunting occurs east of the Missouri River, where small towns and rural businesses depend heavily on the seasonal influx of visitors.

Redfield Embraces Its ‘Pheasant Capital’ Identity

In Redfield, located in Spink County, pheasant season is part of everyday life. Hunters spent $11 million in the county last season, with $7.5 million coming from non-residents.

“It trickles down to every part of the community — from sporting goods stores to restaurants and gas stations,” said Kim Leonhardt, director of the Redfield Chamber of Commerce. “Opening weekend feels like Christmas morning. Everyone’s excited to see that blaze orange everywhere.”

Redfield celebrates its hunting heritage with murals, welcome signs, and photo spots that highlight its nickname as the ‘Pheasant Capital of the World.’ “Our school mascot is the pheasant. It’s on our water tower. It’s part of who we are,” Leonhardt said. “When the hunters go home, the pheasant still stays — it ties our whole community together.”

Tradition and Tourism Keep South Dakota Thriving

With mild weather, healthy bird populations, and strong repeat visitation, officials believe the 2025–26 season could rival or surpass last year’s record. Hunting not only sustains rural economies but also strengthens a century-old South Dakota tradition that connects families and communities. Locals say the excitement around pheasant season is about more than hunting — it’s about preserving the pride, warmth, and camaraderie that define the Midwest. Visitors are encouraged to share their favorite hunting stories and small-town experiences at NapervilleLocal.com, where Midwest life and local traditions take center stage.